Vision And Mission

VISION STATEMENT: 

“To be a leading brand in the  production and distribution of varieties of rice,  that  focuses on 

conserving nutritive values to suit health conscious consumers and create more business 

opportunities. Expanding new frontiers in rice production and all it value chain”.

MISSION STATEMENT:

Our mission is to deliver value to our  customer,  while being very be profitable  in enviable 

leadership position of pride of Nigerians. 

• We strongly believe that the quality starts from the farms itself. Our permanent  relations with farmers and the suppliers help us keep a strict control over processes & milling and distribution of premium quality rice. 
• To give our customer the very best product and customer service so that we may earn  their trust and future businesses.
• To provide an excellent, top-notch and inviting environment for rice processing, wholesaling and retailing
• To make affordable and available, healthy rice to all Nigerians ”

We  rely on modern technology,  work with great  speed  and surgical precision  made possible  by reliance on:

1. Motivated Staffers 
2. Research
3. Modern Processing Machines  
4. Innovation 
5. Experience
6. Advance Technology 
7. Professionalism

CORPORATE SOCIAL RESPONSIBILITY 

Standing out from the competition can be challenging when the marketplace is already 

saturated. However, companies that demonstrate an obligation to various philanthropic causes 

are generally perceived as more marketable,  than companies whose social responsibility 

activities are seemingly nonexistent. Thus, the marketing of social responsibility is important for 

businesses that want to keep or attract consumers with mindsets toward the environment, 

social issues and economic growth which are:

• Quality: quality is of utmost importance; quality is the life of enterprise; good better best, never let it rest; adhere to zero defect production, dedicate high-quality  rice  for consumers.
• Concept: market-oriented, everything is centered on the market, service the market, develop the market, and influence the market with standards.
• Service concept: the user is always God; customer satisfaction is the highest goal; contribute love and dedication to users.
• Management concept:  people-oriented, implement modern management, establish an incentives system, stimulate employees’ creativity and innovation to achieve maximum efficiency.